Why spend $8 million on an ad when you can unleash 50 refrigerated robots on Bourbon Street?

The food giant continues to focus on Gen Z's fast-changing condiment crazes.

Consumers want GLP-1-supportive foods, healthier guts, plant-based options -- and Danone wants to make sure yogurt is on every menu.

With the "Crash the Super Bowl" contest strategy, the brand is out to drive engagement, no matter what happens on game day.

Brands are looking for new ways to keep consumers laughing.