Once considered generic fillers, store brands are winning loyalty for quality, price, and dupe appeal.

With "Anything but Dull," the razor brand looks to sharpen its image.

The boomer-favorite ice cream brand hopes a limited-edition flavor -- and a shot of nostalgia -- can scoop up younger fans.

Creamy filling from the nicest cows? Clouds? Mermaid power? Kinder's first U.S. campaign taps into childhood whimsy.