A 27-year league partner, the Campbell's brand leans on QB Jayden Daniels, bold flavors, and digital formats to recruit new soup households.

Store brands keep gaining not just on value, but on quality, increasing the threat to national brands.

As humans tighten budgets, the ecommerce giant is banking on premium chow - with food that looks less like kibble and more like something people might eat themselves.

Comedian Sam Richardson stars in a campaign that makes absurd inflation math funny -- and timely.