The new "Best Thing Ever" campaign uses 65 blue boxes and a comedic deadpan to reassert the brand's comfort-food crown.

Chocolate icons lean into holiday magic -- one with a "Raise A Rocher" ritual, the other with Leighton Meester as Lady Godiva.

The bar brand dives deep into "kindness fatigue" to reboot its mission -- and its marketing.

How the brand uses "Sides Season" for cultural intel, retail-data targeting, and full-funnel holiday plays.