In a tightening market, the most-read CPG Insider stories show brands experimenting under real pressure.

The chip brand is returning to the Super Bowl as Mars and Kellanova finalize one of the biggest shakeups in global snacking.

Esi Eggleston Bracey, chief growth and marketing officer, is leaving. Leandro Barreto adds CMO responsibility for the whole company.

The brand's holiday rescue promo is the latest in unapologetic ramen abandon.

Inside the analog-loving strategy behind Pringamabobs, mystery flavors and the "Once You Pop" comeback.