RTBlog
For those who don't speak Scottish, the headline is from Robert Burns' epic 18th Century poem. It translates to "go often askew," and that's pretty much how I feel about … Read the whole story
Through intensive work with Japanese authorities, athlete and sports groups, and sponsors and marketing partners, the International Olympics Committee managed to reach a decision … Read the whole story
The impact of the pandemic and its social and economic toll has been immediate and pronounced for most advertisers, with 70% already adjusting or … Read the whole story
In addition, top execs' salaries have been cut 50% for now, co-founders are eschewing salaries altogether for six months; and a hiring freeze is … Read the whole story
Total unique listeners have dropped about 20% since the start of March, apparently due in large part to plummet in commuting as large numbers … Read the whole story
Social media is just ahead of local TV news as the top source of local information on COVID-19, according to a survey from Magid … Read the whole story
- COMMENTARY
A new, and apparently still active, spoofing scam appears to have misdirected programmatically purchased OTT/CTV ads from an array of political groups, luxury automakers … Read the whole story
Shelter-in-place mandates in the U.S. have given desktop searches a jump, especially during the past two weeks. Read the whole story
"Businesses should not be penalized under the CCPA for current conduct or activities when their attention is rightfully focused on the dire and important … Read the whole story
Usership is predicted to rise as professionals are forced to find other work, network with colleagues and attend to their careers. Read the whole story
An analyst tells "Marketing Daily" it's likely the New York auto show will be cancelled as well. Read the whole story
Almost half of online shoppers said the messaging from retailers all sounds the same, limiting its effectiveness during the coronavirus pandemic. Read the whole story
Sales rose nearly 1,000% in one day in Pennsylvania, and by other huge percentages in New York and Ohio, according to Womply. Read the whole story
June 22 is the deadline for comments about questions like whether children can understand social media disclosures. Read the whole story
Report finds 60% of consumers are less inclined to use a product if their data is used for any purpose. Read the whole story
- COMMENTARY
TV and movie business executives don't understand consumers' monthly pocketbooks and their terror of a declining economy. Read the whole story
- COMMENTARY
Due to cancellations or postponements of Olympic qualifying events around the world, only 57% of this anticipated final total athlete count were able to … Read the whole story
