Retailers need to be mindful of their advertising efforts to reach consumers during the coronavirus pandemic, with 43% of online shoppers saying messages from store brands "all sound the same," limiting their effectiveness, according to a survey by Digital Commerce 360 Research.
While that percentage represents a slight minority of …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.