Mobile Insider
Captioned videos are more likely to be watched on TVs and computers, as well as on mobile phones, finds a new poll. Read the whole story
More upfront business will continue for CTV, given the scarcity of ad inventory, eMarketer projects. Read the whole story
"We're no longer a photo-sharing app or a square photo-sharing app," declared Adam Mosseri, head of Instagram. Read the whole story
Apple's first instance of putting its brand on a competitor's device looks to be a costly effort to boost Apple TV+ subscriptions, timed to … Read the whole story
The numbers also include advertisers buying into premium streamer HBO Max for its new ad-supported option. "We have several new brands jumping in feet … Read the whole story
Project Bernanke reportedly boosted its own ad-buying platform over competitors. This was not disclosed to publishers selling ads through Google's ad-buying systems. It generated … Read the whole story
Marketing and media research giant Kantar has reached outside the industry for a new CEO, naming Chris Jansen to fill the spot, which has … Read the whole story
FTC head Lina Khan should refrain from investigating or prosecuting Amazon over alleged antitrust violations due to her prior advocacy against the company, Amazon … Read the whole story
The acquisition of SpringServe will expand programmatic advertising options for CTV publishers, says Magnite. Read the whole story
The pizza chain Domino's violated the federal Americans with Disabilities Act and a California civil rights law by failing to make its website accessible … Read the whole story
A federal judge largely blocked enforcement of a new Florida law that would have imposed sweeping restrictions on social media companies, including a prohibition … Read the whole story
Vizio said it exceeded 11.2 million U.S. addressable TVs launching live addressable TV ad campaigns with top TV networks. Read the whole story
For the initiative, already handling more than 3 billion transactions daily, 30-plus participants have collaborated to test first-party segments for targeting, using real advertising … Read the whole story
Darshan Kantak, VP product management for Google Ads and Search, has a passion for search ad automation and is determined to make lift measurement … Read the whole story
Bionic will join Accenture Interactive's growth and business design practice, which was established to meet client demand for a new approach to growth. Read the whole story
- COMMENTARY
Instead of people looking for information, information will now look for people, says Taboola founder and CEO Adam Singolda. He believes the future will … Read the whole story
- COMMENTARY
The data suggests that we as marketers should be creating content that is 15 seconds or less versus longer videos. Read the whole story
- COMMENTARY
Amazon is disrupting Google's new tracking capability, called FLoC. The facts of the story are interesting, but the narrative is even better. Read the whole story
