by Laurie Sullivan
Google has previewed the launch of a feature that will give people more control of the ads they see across Search, Discover, and YouTube. … Read the whole story
by Karlene Lukovitz
Roughly 85% of CTV impressions delivered in 2021 were across just 10 platforms--and advertisers that used fewer platforms achieved greater unique reach. Read the whole story
by Colin Kirkland
TikTok announced on Monday that it is expanding its partnership with location data platform Foursquare in order to help advertisers on the video platform … Read the whole story
by Karlene Lukovitz
The $375-million merger aims to make Chicken Soup for the Soul Entertainment a dominant force in AVOD and FAST. Read the whole story
by Wayne Friedman
Disney+ added 7.9 million subscribers in its most recent fiscal quarter to total 137.7 million. Analysts were expecting a gain of about 5 million. … Read the whole story
by Wayne Friedman
"We're expecting a very positive reaction from advertisers overall," said Bob Chapek, chief executive officer of Walt Disney, during a Disney earnings phone call … Read the whole story
by Wendy Davis
Connecticut has become the fifth state to enact a comprehensive privacy law that allows consumers to reject online ad targeting. Read the whole story
by Joe Mandese
The Dentsu unit named long-time strategic planning and account management veteran Diana Bojaj to fill it. Read the whole story
by Wendy Davis
Bedoya's confirmation gives the FTC a Democratic majority for the first time during the Biden administration. Read the whole story
COMMENTARY
by Mark DiMassimo
Meta is shifting from a "Be Bold" mission statement to six new corporate values: Move Fast, Focus on Long-Term Impact, Build Awesome Things, Live … Read the whole story
by Wendy Davis
A federal appellate panel on Wednesday allowed Texas to enforce its social media law, which prohibits Twitter, Facebook and YouTube from suppressing users' posts … Read the whole story
by Laurie Sullivan
Match Group asked for a temporary restraining order against Google on Tuesday, to prevent removal of the company's app from its Google Play app … Read the whole story
COMMENTARY
by Colin Linggo, Op-Ed Contributor
With all major media companies investing heavily in their streaming services, it's a top priority to establish an industry "certified" cross-channel/screen measurement system and … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
Advice from Adele Gutman -- who, as VP of marketing at the The Library Hotels, kept the properties at the top of TripAdvisor rankings. Read the whole story
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More than half of U.S. consumers said television affects their conversations about politics, more than any other medium. Read the whole story
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by Ray Schultz
mParticle offers a set of tools that it says will help marketers to personalize experiences throughout the customer journey. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is one of the top three content delivery channels for SMBs, the Meta Branded Content Project reports. Read the whole story