GroupM within the next month will publish findings of a proprietary analysis of methods currently used by the ad industry to calculate the impact … Read the whole story

Netflix co-CEO Ted Sarandos is scheduled to appear Thursday on a Cannes Lions panel. Discussion points could include advertising on Netflix, according to analysts. Read the whole story

Judge rules that Dominion had "adequately pleaded actual malice with respect to Rupert and Lachlan Murdoch." Read the whole story

Facebook says its new machine-learning system "will work to ensure the age, gender and estimated race or ethnicity of a housing ad's overall audience … Read the whole story

Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizations have formed a standards group for metaverse tech to foster open, interoperable … Read the whole story

VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 85% of U.S. Hispanics. The company says there are "inequities that are causing … Read the whole story

Fluency ran tests to determine whether improving the Google Optimization Scores used for paid campaigns would help attain better performance for key performance indicators … Read the whole story

The pandemic may have broken the model for predicting brand value. Read the whole story

In fact, U..S. ad-supported streaming households have essentially caught up with those using subscription-based streamers. Read the whole story

Two consumers who were bilked by advertisers on Facebook will ask a federal appeals court to revive a lawsuit claiming the company actively solicits … Read the whole story

A judge ruled that Twitter need not unmask the account holder behind @CallMeMoneyBags, who used the platform to criticize private equity firms and their … Read the whole story

Steinlauf, who ascended to his new position after the Discovery Inc./WarnerMedia merger, joins other TV and media industry veterans on the company's board including … Read the whole story

Jon Vlassopulos, formerly head of music at online gaming platform Roblox, has joined the advisory board of Dubit, a major creator of metaverse experiences, … Read the whole story

Global internet advertising revenue will expand by more than 9% a year to reach $723.6 billion by 2026. Read the whole story

Tremor International's platform Unruly will be the exclusive supply-side platform in the U.S., U.K., Canada and Australia for ad inventory for smart TV operating … Read the whole story