Social Media Insider
For example, the #RealVoicesofPride campaign, which leveraged TikTok's lipsync feature to share voices and messages from LGBTQ refugees around the world. Read the whole story
GroupM within the next month will publish findings of a proprietary analysis of methods currently used by the ad industry to calculate the impact … Read the whole story
Netflix co-CEO Ted Sarandos is scheduled to appear Thursday on a Cannes Lions panel. Discussion points could include advertising on Netflix, according to analysts. Read the whole story
Judge rules that Dominion had "adequately pleaded actual malice with respect to Rupert and Lachlan Murdoch." Read the whole story
Facebook says its new machine-learning system "will work to ensure the age, gender and estimated race or ethnicity of a housing ad's overall audience … Read the whole story
COMMENTARYAdobe, Epic Games, Meta, Microsoft and more than 30 companies and organizations have formed a standards group for metaverse tech to foster open, interoperable … Read the whole story
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 85% of U.S. Hispanics. The company says there are "inequities that are causing … Read the whole story
The new identity capabilities, to be released later this year, include interoperability with publisher, operator and carrier data assets. Read the whole story
Fluency ran tests to determine whether improving the Google Optimization Scores used for paid campaigns would help attain better performance for key performance indicators … Read the whole story
The pandemic may have broken the model for predicting brand value. Read the whole story
In fact, U..S. ad-supported streaming households have essentially caught up with those using subscription-based streamers. Read the whole story
Two consumers who were bilked by advertisers on Facebook will ask a federal appeals court to revive a lawsuit claiming the company actively solicits … Read the whole story
A judge ruled that Twitter need not unmask the account holder behind @CallMeMoneyBags, who used the platform to criticize private equity firms and their … Read the whole story
Steinlauf, who ascended to his new position after the Discovery Inc./WarnerMedia merger, joins other TV and media industry veterans on the company's board including … Read the whole story
Jon Vlassopulos, formerly head of music at online gaming platform Roblox, has joined the advisory board of Dubit, a major creator of metaverse experiences, … Read the whole story
COMMENTARYGlobal internet advertising revenue will expand by more than 9% a year to reach $723.6 billion by 2026. Read the whole story
The CMO Council's report on "Smart Spending At Speed. Is This Real?" produced in partnership with KPMG LLP found that CMOs who get the … Read the whole story
Tremor International's platform Unruly will be the exclusive supply-side platform in the U.S., U.K., Canada and Australia for ad inventory for smart TV operating … Read the whole story
