We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you need is the time to listen … Read the whole story
Eighty-five percent of TV networks are using new measurement currencies and tools in recent upfront deal-making with advertisers, and new measurement options are most … Read the whole story
Amazon, which already has such home-tech brands as Blink and Ring, wants to help you clean up the joint, too. Read the whole story
Audacy promotes an "all audio" buy - in which advertisers bundle AM/FM radio and digital audio. Read the whole story
Company has hired Patrick O'Connell to succeed Spade as EVP/CFO. Read the whole story
The company cited lower linear TV ratings for the decline, but also reported lower results for affiliate and content licensing for the quarter. Read the whole story
The deal includes a first-look deal for unscripted TV content and a "blind scripted" deal with Fubo TV, and a new linear channel to … Read the whole story
U.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, according to WARC's latest Global Ad Trends analysis. Read the whole story
"Select" creators are now able to add links to their TikTok content, directing viewers to the in-app ticket sale service. Read the whole story
Twitter on Friday disclosed a security glitch that could have allowed people to unmask account holders who tweeted under pen names. Read the whole story
In theory, this rapidly expanding platform lends itself perfectly to branded channels. In practice, it may not be so easy. Read the whole story
Cox hopes to scale and diversify Axios. Founders Jim VandeHei, Mike Allen and Roy Schwartz will still hold a substantial interest. Read the whole story
The streamers' retreat was hardly enough to put a dent in the overall media/entertainment category, though, as spending rose 88% YoY, to $10.9 billion. Read the whole story
While results were strong, WPP shares fell 8% amid investor concerns of an economic slowdown and how that will affect future company performance. Read the whole story
Amazon must face claims that it violated an Illinois biometric privacy law by compiling facial templates of visitors to homes with Ring video doorbells, … Read the whole story
There is overwhelming support for a democratic coalition of supplying countries to come together for the good of humanity. About 30% of respondents are … Read the whole story
DuckDuckGo Friday announced it will begin to block Microsoft tracking scripts on third-party websites, and is working on technology that analyzes private ad conversions … Read the whole story
EU data protection regulators hit French ad-tech company Criteo with a $65 million (EUR60 million) sanction based on the GDPR, a set of consumer … Read the whole story
Google this week added important updates to search enabling marketers to assist consumers in finding information across the web indexed from company and brand … Read the whole story
Political action committees have spent $827 million on ads for the general election, compared with $131 million among individual candidates. Read the whole story