Restructuring is intended to help focus more resources on scripted originals deemed crucial to HBO/Max competing successfully. Read the whole story

Walmart said it chose Paramount+ for the broad appeal of its content. Also, Walmart has long sold merchandise based on Paramount franchise brands. Read the whole story

The supply of tech vendors powering the programmatic ad marketplace grew more than 520% over a nine-year period analyzed by the ANA in its … Read the whole story

SMI says Netflix has a clear opportunity to hit this "sweet spot" of $25-$45 CPM, which few CTV/digital media sellers have attained. Hulu is … Read the whole story

Meta's WhatsApp has become the most popular social-messaging app in the world, with monthly active users up from 1 to 2 billion and 100 … Read the whole story

Apple continues to step up its ad business, and may now be considering location-based ads in Maps. Bloomberg's Mark Gurman has mapped out a … Read the whole story

Second-quarter growth in the Americas region was 9.6%, with growth in the U.S. and Canada offsetting weakness in Brazil and Mexico, the company said. Read the whole story

The new marketplace will link buyers, sellers and retailers, the company says. Read the whole story

As part of a deal to measure viewing for Amazon's new NFL 'Thursday Night Football,' Nielsen will include live-streaming viewing of games in its … Read the whole story

Tom Murphy has been appointed Chief Creative Officer, Wunderman Thompson North America. He will report to CEO Audrey Melofchik. He joins from McCann where … Read the whole story

A network executive said the alliance will make campaigns easier for "advertisers to plan, execute and measure." Read the whole story

Does ESPN want to make a big player trade -- or continue to play ball with an existing strong lineup? Daniel Loeb's Third Point … Read the whole story

Are we really past the controversy of simultaneous releases of theatrical movies in theaters and on streaming platforms? Read the whole story

Leading D2C names are cutting jobs and marketing budgets in search of a badly needed reset. Read the whole story

New spot promotes Apple One, subscription service that offers up to six Apple products for a monthly fee. Read the whole story

This group might be summed up by the response "Oh, another one?" Read the whole story