by Karlene Lukovitz
If TikTok seals a deal with TalkShopLive, creators and big brands could be sharing shopping livestreams within weeks, per FT. Read the whole story
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by Wendy Davis
"Threats to young people online have reached a crisis point," lawmakers say in a letter sent to the FTC. Read the whole story
by Karlene Lukovitz
Food and beverage brands make up half of Gen Z's top 40. Read the whole story
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by Laurie Sullivan
Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will … Read the whole story
by Wayne Friedman
FuboTV says Q2 total revenue was up 65% to $216.1 million, with ad revenue 32% higher to $21.7 million. The virtual sports-focused pay TV … Read the whole story
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by Wendy Davis
BrandTotal is agreeing to refrain from scraping consumer data, and to destroy any data previously collected from Facebook and Instagram users. Read the whole story
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by Colin Kirkland
All Facebook and Instagram users in the U.S. can connect their crypto wallets and share their NFTs on and between both platforms. Read the whole story
COMMENTARY
by Karlene Lukovitz
Games' ecommerce and advertising potential, as well as sub-driving value, make them critical for streaming players, Read the whole story
by Steve McClellan
IPG said it was working with climate change consultant Planet + Purpose Solutions to develop a set of questions that the company expects prospective … Read the whole story
by Colin Kirkland
The try-on lens uses Snap's AR technology to allow Snapchatters to discover and virtually try on the new jewelry creations via their mobile cameras. Read the whole story
by Wayne Friedman
As Nexstar Media Group closes its deal to acquire 75% of The CW Network, it has named Dennis Miller president of the network. Miller … Read the whole story
by Wayne Friedman
TV networks have committed more airings and media time for their new fall season TV premieres, but collectively realized 3% lower impressions in September … Read the whole story
by Laurie Sullivan
Snowflake's report examines patterns and technologies used by its customers that generated revenue from June 1, 2021-June 1, 2022 to understand which technologies they … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is the most widely used channel, but not the fastest growing, Verint reports. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Wannabe program producers could do a time buy on a TV network to get placed -- and financially unstable TV companies might just want … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Collaborative tests that began between ID5 and Sovrn and many publishers set out to prove there are privacy-safe ways to use data. Read the whole story