Swiss luxury fashion house Chopard is showcasing its new My Happy Hearts collection -- hearts that can be worn on their own or stacked as accessories -- using Snapchat’s AR (augmented reality) try-on lens.
Chopard worked with media agency Keyade and creative studio Busterwood to launch the try-on lens, which leverages Snap’s AR technology to enable Snapchatters to discover and virtually try on the new creations via their mobile cameras.
Through the lens, Snapchatters can try on and layer different combinations of necklaces, earrings and bracelets from Chopard’s collection, with the ability to visit the jeweler’s website directly from the Lens. This allows consumers to have a sneak peek before they purchase.
The global campaign is now available for Snapchatters to experience in France, the U.S., the U.K., Germany, and the Middle East.
Chopard is leveraging Snap’s video advertising offerings as well, using Snap Ads and Collection Ads to reach the Snap audience.
A study the company conducted with Publicis and Alter Agents found that
80% of shoppers felt more confident in their purchases after incorporating AR in their journeys. In addition, 75% of shoppers said they believe AR is the future of shopping, and 66% of shoppers using
AR are less likely to return their purchases.
The Chopard lens is available via Snapchat’s Lens Carousel and on Chopard’s public profile on the app.