Mobile Insider
by Wendy Davis, Staff Writer
Tesla CEO Elon Musk has decided to go through with a $44 billion purchase of Twitter after all, despite his recent attempt to back out of the deal. Read the whole story
by Wayne Friedman
Vizio Ads says it has completed upfront TV "commitments" totaling $200 million for the Oct. 2022-Sept. 2023 season. Vizio says this is a 100% … Read the whole story
by Colin Kirkland
The new ad options include music optimization for Reels ads, new ads in Explore, multi-advertiser ads and augmented-reality ads. Read the whole story
by Karlene Lukovitz
Bloys, currently chief content officer, will report directly to CEO David Zaslav. Read the whole story
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by Colin Kirkland
In a move to grant Facebook users more control over the types of content they see, Meta announced Wednesday it is rolling out updates … Read the whole story
by Tanya Gazdik
The top five brands for the month are Honda ($21.2 million), Chevrolet ($19.3 million), Hyundai ($18.5 million), Toyota ($17.7 million) and Nissan ($16.4 million). Read the whole story
by Joe Mandese
Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined Ad Net Zero as … Read the whole story
by Karlene Lukovitz
Amazon, Netflix, Disney were most-cited among those cancelling a service in the past 12 months. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Wildfire Systems, a platform that powers reward programs, collaborated with research firm Big Village to survey more than 1,000 U.S. adults about shopping rewards … Read the whole story
by Wendy Davis
A federal judge in California has thrown out a lawsuit by Android users who claimed that Google wrongly took their "property" when it allegedly … Read the whole story
by Laurie Sullivan
In the coming weeks, businesses and advertisers will see the Google tag capabilities directly integrated into Google Ads and Google Analytics to provide a … Read the whole story
COMMENTARY
by Yikai Li
Beauty, fashion, electronics and fast-moving consumer goods are among the verticals that work particularly well with live streams. Read the whole story
by Robert Williams
Netflix and YouTube are the most popular streaming services among Spanish-speaking consumers in the U.S. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Gartner's 2022 MarTech Survey revealed that marketers only use 42% of the capabilities in their martech stack overall, down from 58% in 2020. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Interactive email is rated the most effective channel in driving engagement, Ascend2 reports. Read the whole story