Tesla CEO Elon Musk has decided to go through with a $44 billion purchase of Twitter after all, despite his recent attempt to back out of the deal. Read the whole story
Vizio Ads says it has completed upfront TV "commitments" totaling $200 million for the Oct. 2022-Sept. 2023 season. Vizio says this is a 100% … Read the whole story
The new ad options include music optimization for Reels ads, new ads in Explore, multi-advertiser ads and augmented-reality ads. Read the whole story
Bloys, currently chief content officer, will report directly to CEO David Zaslav. Read the whole story
In a move to grant Facebook users more control over the types of content they see, Meta announced Wednesday it is rolling out updates … Read the whole story
The top five brands for the month are Honda ($21.2 million), Chevrolet ($19.3 million), Hyundai ($18.5 million), Toyota ($17.7 million) and Nissan ($16.4 million). Read the whole story
Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined Ad Net Zero as … Read the whole story
Amazon, Netflix, Disney were most-cited among those cancelling a service in the past 12 months. Read the whole story
Wildfire Systems, a platform that powers reward programs, collaborated with research firm Big Village to survey more than 1,000 U.S. adults about shopping rewards … Read the whole story
A federal judge in California has thrown out a lawsuit by Android users who claimed that Google wrongly took their "property" when it allegedly … Read the whole story
In the coming weeks, businesses and advertisers will see the Google tag capabilities directly integrated into Google Ads and Google Analytics to provide a … Read the whole story
Beauty, fashion, electronics and fast-moving consumer goods are among the verticals that work particularly well with live streams. Read the whole story
Netflix and YouTube are the most popular streaming services among Spanish-speaking consumers in the U.S. Read the whole story
Gartner's 2022 MarTech Survey revealed that marketers only use 42% of the capabilities in their martech stack overall, down from 58% in 2020. Read the whole story
Interactive email is rated the most effective channel in driving engagement, Ascend2 reports. Read the whole story