Mobile Insider
by Joe Mandese
The last time one of the big agency forecasting units even referenced "mobile" in its year-end outlooks was in December 2020, when IPG Mediabrands' Magna still had a line item … Read the whole story
by Karlene Lukovitz
Subscriptions and revenues are up in double digits, with the streaming platform now in 45 markets. Read the whole story
by Wayne Friedman
"It's likely there'll be multiple ad tiers over time," said Netflix's CEO/Chief Content Officer Ted Sarandos. "And the product itself will evolve. I suspect … Read the whole story
by Karlene Lukovitz
Heavy opposition from tech industry, digital rights groups squelched bill; next steps for Sen. Klobuchar and other supporters of the JCPA not yet clear. Read the whole story
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by Wendy Davis
A federal judge dismissed a class-action complaint claiming Twitter violated its contract with users by asking them to provide contact information for security, then … Read the whole story
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by Wendy Davis
The administration argues that web platforms' failure to remove material posted by terrorists doesn't amount to aiding and abetting terrorism, but says Section 230 … Read the whole story
by Robert Williams
Marketers aim to reach consumers who have resumed many of their pre-pandemic activities away from home. Read the whole story
by Colin Kirkland
Samsung will become the official smartphone partner of the Snapdragon Pro Series, the world's fastest-growing esports platform. The partnership will feature Samsung branding across … Read the whole story
by Colin Kirkland
Over-the-counter advertisers' spend exceeded $73 million in September and October -- with October up 30% to $41 million, a report by Media Radar finds. … Read the whole story
by Tanya Gazdik
Ford said Deering's successor would be the subject of a future announcement. Read the whole story
by Joe Mandese
The new options being unveiled by NewsGuard this morning include gradations for brand safety on both sides of the buy/don't buy ledger. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Musk now has a much better understanding of what a good media channel means to certain advertisers, and perhaps why certain ones are more … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Walmart+ in December became the first advertiser to use Valpak's Premier Plus advertising options, an omnichannel advertising solution that changes the company's iconic blue … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Think of taking a Super Bowl ad and adding a QR code to the screen. That is indicative of brand response. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
One idea: Host virtual activities for "IRL" prizes. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Affiliate marketing continues to grow, but the channel will not "truly bloom" without measurement solutions. Advertisers must think about how to measure their investments … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The billion-dollar investments that the streaming companies have been making annually to create content are far exceeding desired profit margins. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Some brands want to move resources into attribution and first-party data, Mediaocean reports. Read the whole story