London Blog
by Alex Maguire, Op-Ed Contributor
Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled. Read the whole story
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by Sean Hargrave
The MAD London team is taking a temporary break. We hope to resume a daily news service as soon as possible. Read the whole story
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by Wayne Friedman
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On … Read the whole story
by Laurie Sullivan
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its … Read the whole story
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by Ray Schultz
Brands are taking a cautious approach, with only 11% of digital marketers saying they prefer to use all channels. Email is the leading channel, … Read the whole story
by Joe Mandese
WPP was the winningest of Madison Avenue's major holding companies during Q1 both in terms of total new account wins and gross billings, according … Read the whole story