London Blog
As the UK leads the world by hitting an equilibrium between digital and traditional advertising spend, it's worth noting that digital's more rapid growth is the root cause, not an … Read the whole story
Facebook on Tuesday announced that its Preferred Marketing Developer Program has officially relaunched as Facebook Marketing Partners. It's the final step of a project … Read the whole story
Improve Digital, a European supply-side platform (SSP), on Tuesday announced the appointment of Przemek Kalwa as head of demand and partnerships, UK. Read the whole story
On Tuesday, Facebook plans to unveil Product Ads -- a new format for brands to show off multiple offerings, and in some cases, their … Read the whole story
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Many practitioners have been confused into thinking that social media is a game of "publish or perish," when the real model for impact is … Read the whole story
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I have written before about how programmatic private deals work. But the real question is: Are they worth it, and what's required for a … Read the whole story
- COMMENTARY
While many marketers confess to still being stumped when it comes to measuring social media's return on investment, at least one major brand seems … Read the whole story
