shows that for average organic reach on brand pages, photos show the poorest performance after video, status updates and links. While photos are
most used as a post type according to Socialbakers data, they show half of the reach of video. Video reach measures at 8.7%, while photos have fallen to the bottom of the list with 3.7%. The same
pattern was shown when Socialbakers measured the organic reach for brands’ fans, with video fan reach showing results of 5.7% while photo reach is at 2.3%.
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