If more than half of all Web content is consumed on a mobile device, why does the channel only get just under a quarter of digital display's overall budget? And … Read the whole story
Advertising technology revenue is set to grow over 300% by 2020 -- up from $30 billion in 2015 to $100 billion by 2020 -- … Read the whole story
If you can't beat 'em, buy 'em. That seems to be Google's thinking, if you believe rumors circulating in the trade press that the … Read the whole story
Vodafone jumped to second place, bumping McDonald's down to third in the global brands ranking. Pepsi and Movistar rank fourth and fifth, respectively, followed … Read the whole story
Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and … Read the whole story
Yahoo has released a feature in Gemini allowing advertisers to target native and search mobile ads based on app activity on the smartphone built … Read the whole story
A media impression is rarely seen or noticed or remembered. It is overwhelmingly likely to be ignored, or perhaps not even there in the … Read the whole story
Following a soft launch last month, Instagram is ready to dispense its Carousel ads to a broader audience. The first brands to give Carousel … Read the whole story
The smartphone has become a control hub to emerging technologies, opening the door to the Internet of Things and setting the stage for a … Read the whole story
"Marketing Daily" caught up with Stephen Odell, who switched places with Jim Farley this year to become Ford EVP of global marketing, sales, and … Read the whole story
Banner ads failed to meet the needs of the sophisticated marketer. So when native advertising came along -- a technology that brought the prospect … Read the whole story
Bob Greenberg, founder, chairman and CEO, R/GA, will be honored with the Lion of St. Mark at the 2015 Cannes Lions Festival, with an … Read the whole story
More shoppers walking by are going into stores and, once inside, are spending more time there. Of total foot traffic, about 1 in 10 … Read the whole story
Google's YouTube has added interactive cards to its skippable TrueView video ads, giving marketers the option to include more information as overlays on video … Read the whole story
The future has arrived, and it is a very weird place. Yesterday I learned that drones are putting dogs out of work (really). And … Read the whole story
Email marketing blogs and mailing lists are full of best practices born of many years of experience by many smart, hard-working email marketing practitioners. … Read the whole story
Last week, an Amazon.com patent application surfaced, offering the world a glimpse into the future of in-store shopping. The filing described an intelligent, connected … Read the whole story
"Doubt is our product since it is the best means of competing with the 'body of fact' that exists in the minds of the … Read the whole story