London Blog
by Sean Hargrave, Staff Writer
Mobile marketers are missing a trick if they treat the channel like a desktop. Mobile devices tell you about their owner, but crucially reveal location and so likely intent. This … Read the whole story
by Gavin O'Malley
Encouraging more brands and agencies to get in on the scanning action, Snapchat is now offering downloadable files and branding guidelines for Snapcodes, its … Read the whole story
by Tyler Loechner
It's now clear that comScore believes that the future of programmatic advertising -- if it's ever to truly break into the realm of premium … Read the whole story
by Steve McClellan
The company spent $1.8 billion on advertising and marketing last year and $332 million on ads in the U.S., the latter figure according to … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Mobile viewers are busy, on the go, and often don't have much time to pay attention to ads on the small screen. These are … Read the whole story
COMMENTARY
by Winston Burton
There comes a time when every company needs to look at its current technology platform to make sure it is cost-effective, productive, adapts with … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Media Rating Council (MRC) on Monday issued its first guidance for a "mobile viewable" ad impression. Mobile viewable ads follow the same criterion … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
China has overtaken the United States in app downloads for Apple devices but when it comes to revenue the U.S. continues to dominate. China's … Read the whole story