Adidas has teamed up with Spotify to launch running app Adidas Go in what it says is “one of the first outcomes” of the commitment it made in March to “open source”
– working with partners to co-create on designs, products and services. The app calculates a runner’s stride rate to play the user’s favourite tracks with matching
beats per minute. The move follows plans the company announced in March to ramp up co-creation efforts in a bid to increase “brand desirability” and quicken growth over the next
five years.
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