Weve will increase its focus on areas such as beacon technology, data analytics and programmatic as it looks to accelerate growth following its purchase by mobile operator
O2. O2 acquired the joint venture from its co-owners. Weve will now be rolled into O2’s commerce unit. It was set up in 2012 as a joint venture between O2, Vodafone and EE to
allow the operators to collect data from their combined 20 million customers and offer them personalised advertising and payment solutions.
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