Mobile marketers are missing a trick if they treat the channel like a desktop. Mobile devices tell you about their owner, but crucially reveal location and so likely intent. This … Read the whole story
Encouraging more brands and agencies to get in on the scanning action, Snapchat is now offering downloadable files and branding guidelines for Snapcodes, its … Read the whole story
It's now clear that comScore believes that the future of programmatic advertising -- if it's ever to truly break into the realm of premium … Read the whole story
The company spent $1.8 billion on advertising and marketing last year and $332 million on ads in the U.S., the latter figure according to … Read the whole story
Mobile viewers are busy, on the go, and often don't have much time to pay attention to ads on the small screen. These are … Read the whole story
There comes a time when every company needs to look at its current technology platform to make sure it is cost-effective, productive, adapts with … Read the whole story
The Media Rating Council (MRC) on Monday issued its first guidance for a "mobile viewable" ad impression. Mobile viewable ads follow the same criterion … Read the whole story
China has overtaken the United States in app downloads for Apple devices but when it comes to revenue the U.S. continues to dominate. China's … Read the whole story