London Blog
by Sean Hargrave, Staff Writer
Publishers that fill our tabs with video ads automatically blurting out audio or cover content with intrusive ads need to see that they are part of who is fueling the … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
The BBC offers hugely popular shows that people outside the UK are resorting to VPNs to gain access to via iPlayer. Instead of shunning … Read the whole story
COMMENTARY
by Eric Bozinny, Op-Ed Contributor
Nowhere is that need for ad tech's maturation more clear than with viewability, one of the key metrics for all stakeholders in our ecosystem. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
News broke earlier this week that hackers have been buying ads on real-time bidding (RTB) platforms and embedding them with RIG 3.0, which checks … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Facebook's recent policy change on mobile measurement ran afoul of some of its publishing and developer partners, leading to a rare climb-down for the … Read the whole story
by Joe Mandese
Ad executives by and large say they have a relatively low understanding of the "Internet of Things" (IoT), but they all see it growing … Read the whole story
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by Laurie Sullivan
After taking away some data from search marketers, Google is giving back. The Mountain View, Calif. company has made Search Analytics data accessible to … Read the whole story