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McDonald's Launches Its Biggest Grassroots Football Campaign

The campaign, which is supported by experiential and digital activity, will be Twitter-led in a "brand first" and will encourage families to interact with McDonald's over social media for the chance for kids to be a Player Escort at next year's UEFA Euro 2016 in France. Running until the end of August, the #CelebrateBetter campaign - also on Instagram and Periscope for the first time - calls on families to submit photos of their children’s goal celebrations via Twitter to be in with a chance of winning.

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