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Adidas Fitness App Business Runtastic For $240m

  • The Drum, Thursday, August 6, 2015 9:33 AM

Adidas has acquired Runtastic, maker of fitness apps and gadgets, for nearly $240m in an effort to expand its digital capabilities. Founded in 2009 and based in Austria, the company said it has about 70 million registered users. It offers more than 20 apps that cover endurance, health, and fitness activities. It also offers hardware including a heart rate monitor and GPS devices. 

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