London Blog
Constant corruption issues are surely going to prompt sponsors to stick with stars rather than sports bodies. Read the whole story
Influential Wall Street analyst Brian Wieser has updated his outlook for the major agency holding companies he follows and boosted Publicis to a "buy" … Read the whole story
- COMMENTARY
In one of the starkest reminders of newspaper financial distress, The 'Guardian' is preparing to slash costs by around 20% in order to "safeguard" … Read the whole story
The agency has issued a study based on surveys of more than 10,000 consumers in 28 markets, which examines 10 trends reshaping the business … Read the whole story
- COMMENTARY
The high-level shakeup at Twitter continued over the weekend with the departure of four top executives. Read the whole story
The Group has just launched a new brand identity with four main units: MullenLowe, the main advertising agency; digital network MullenLowe Profero, media buyer … Read the whole story
- COMMENTARY
I have written frequently about the increasing threat that is marketing automation. My point has been that it will turn out to be more … Read the whole story
