Around the Net
McDonald's Premium Push On Table Service
- Marketing Week, Tuesday, January 26, 2016 6:54 AM
McDonald’s is planning to speed up the rollout of table service and expand a trial of its premium burgers as the fast food brand says its turnaround strategy is beginning to pay off. CEO Steve Easterbrook said that so far a quarter of McDonald’s 1,200 restaurants in the UK have been converted to offer customers self-order kiosks, digital merchandising and customised order points. McDonald’s will also introduce table service, currently on trial in 14 locations, to “nearly all” converted restaurants in 2016.
