• Campaign, Tuesday, January 26, 2016 6:53 AM

Sky has invested $10 million (GBP7.0 million) in DataXu, a Boston-based software company that specialises in programmatic ad tech. The American company partners with advertisers and media agencies in programmatic marketing, with data-driven planning and trading across multiple platforms.  Sky Media, the broadcaster’s ad sales arm, will use DataXu’s capability in the development of Sky Advance, the platform it launched in October which can deliver sequential advertising to viewers on video on demand and online.

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