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Does Ocado Speculation Signal AmazonFresh Intent?

  • Marketing, Tuesday, January 26, 2016 6:57 AM

Reports surfaced last week that Amazon was in secret talks with grocery delivery service Ocado. Does the speculation foreshadow an imminent UK launch of AmazonFresh? For some industry analysts, a deal between Ocado and Amazon would be of huge benefit to the latter. A tie-up would allow Amazon to tap into the online supermarket’s distribution, grocery sourcing and logistics network, moving it out of the realms of dabbling and into the arena of serious grocery retailers.

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