London Blog
by Sean Hargrave, Staff Writer
A tiny 3% of CMOs are enthusing over social. Is it because the channel is burning marketing budget but reporting in vague communications terms? Read the whole story
by Sara Guaglione
Rupert Murdoch is launching a new, right-wing Web site called Heat Street, led by former British Parliament member Louise Mensch. On Twitter, Mensch described … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
IAB UK research shows that people are actively checking email while watching the television, and a quarter are happy to act on messages and … Read the whole story
by Gavin O'Malley
Come April 12, Facebook is planning to invite any and all publishers to participate in Instant Articles. The expansion of Instant Articles is also … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
While Twitter is going through a tough time, there is much evidence to suggest that the micro-blogging platform has real reason for optimism. Read the whole story
by Ben Frederick
Swrve's new function will allow marketers to pre-define audience segments and send them push notifications quickly. The new functionality will enable companies like broadcasters … Read the whole story
COMMENTARY
by Laura Wendt
The "problem" of understanding how many people watch Netflix programs and who they are has nearly been solved. Satisfaction -- the core of any … Read the whole story