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Fitbit Shifts Marketing Focus From Fitness To Fashion

Despite its share price dropping by half in the past month, wearables brand Fitbit is forging ahead with a new marketing focus, sponsorship of BBC Sports Relief and fashion-focused products. Now, with a shift toward emotive marketing, and new fashion-led products, the brand is confident it can help it turn "half the UK population" into advocates.

Read the whole story at Marketing Week »

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