Around the Net
Half Of CMOs Only Rate Social Media ROI As 'Average'
- Marketing Week, Thursday, February 18, 2016 7:57 AM
Despite the rapid increase in social media ad budgets, many senior marketers remain unconvinced by its impact on their firm’s overall performance. When asked to assess the impact of social media spend, 40% of marketing leaders said it made a ‘below average’ contribution to their company’s performance, while 49.8% said it had only an ‘average impact’.
