Next year, brands and marketers ask: How can I deploy dollars in mobile messaging in a way that is authentic and complimentary to my … Read the whole story

As expected, Instagram added live video to its existing app, this week. All U.S. users should now have access to the feature. It came … Read the whole story

This year, the video is no different, except for one small fact: Levy will exit Publicis in May 2017 and the video grabs that … Read the whole story

BPA Worldwide said it has launched a TAG Certification Toolkit to help media businesses and agencies better understand the compliance guidelines established by TAG … Read the whole story

Each year my friend Scott Brinker sits down to update his marketing-technology landscape, and each year he is amazed by the explosion of vendors … Read the whole story

Brands are now aligning permissions with valued behaviors and opportunities; they are timing the presentation of permissions in a more sophisticated and natural manner. … Read the whole story

Only 31% of marketers say they optimize the search channel to enhance the customer experience, according to a survey published this week that suggests … Read the whole story

The cookie has had a good run. The heart of digital marketing for almost 20 years, it is still surprisingly relevant. Earlier this year, … Read the whole story