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Netflix And Amazon Are Not Making The Leap To Mobile

  • The Drum, Wednesday, December 14, 2016 8:34 AM

Video streaming services like Netflix and Amazon are falling short of their potential on mobile devices, according to new research on OTT viewing habits, which shows that 98% of video content is consumed in-home. Market research firm GfK found that while 90% of the UK's OTT users have access to a mobile device, only 4% used smartphones to watch content.

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