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YouTube Shows Signs Of Wanting To Work With TV

Anyone at YouTube's Brandcast Monday night will have noted a very different feel to the event. Last year's event saw Google tell advertisers that if they wanted to reach 16- to-34-year-olds they would need to give YouTube 24% of their TV budgets. Yet fast forward a year and YouTube is taking a much more collaborative approach, saying that TV and online video work best together.

Read the whole story at Marketing Week »

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