London Blog
by Sean Hargrave, Staff Writer
Viewability is just 49% in the UK, and the industry likes to talk about the issue of new formats and longer pages -- but clearly the main issue is programmatic … Read the whole story
by Wendy Davis
The bankrupt tech incubator Quirky, known for selling smart-home devices, has sued Facebook for providing incorrect data about the length of time users spent … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It was a huge day in Europe Tuesday as businesses found that Brexit really does mean Brexit and email marketers learned that explicit consent … Read the whole story
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by Tobi Elkin
Rubicon Project is sunsetting its intent marketing business, which was part of its Chango acquisition 18 months ago. It will send those clients to … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a few bombs to shake up an audience. The serial entrepreneur told a gathering … Read the whole story
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by Tobi Elkin
Another form of ad fraud is on the scene. Adjust, a mobile attribution and analytics firm, said so-called "click injection" fraud is set to … Read the whole story
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by Thom Forbes
Beating analysts' already high expectations, Netflix yesterday announced it had added 7.05 million subscribers in its final quarter for 2016, with more than 5 … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Netflix started streaming long before it was cool. Now it dominates the U.S. with sheer numbers and loyalty. The world awaits... Read the whole story
COMMENTARY
by Rusty Coats, Op-Ed Contributor
The industry will see robust buying through the open buying environment as advertisers recognize they have ample data and just need access to premium … Read the whole story