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Campaign Research Shows 'Sales Fatigue' Hits Shoppers As January Offers Pile Up

  • Campaign, Thursday, January 19, 2017 6:27 AM
Results of the study suggest consumers suffer from "sales fatigue" given that only 37% of participants are "excited" by the prospect of the January sales. The same proportion put off major purchases until this key sales period. The research also found that only 6% use discount codes.

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