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Only Two In Three Brands Remain Active On Snapchat

  • eMarketer, Thursday, January 19, 2017 6:28 AM
Snapchat has become a must for many brands — especially those aiming to reach young consumers, who are the bulk of Snapchat's audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned. 

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