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Marcom Mergers Up, Dentsu And WPP Are Lead Acquirers
- The Drum, Thursday, January 19, 2017 6:28 AM
The number of marketing communications mergers and acquisitions continued to rise during 2016, led by Dentsu overall with content creation businesses very much in demand. According to annual research released by Results International, 1,023 marcom deals took place globally, up from the 979 deals that were completed during 2015.
