Drive Time
by Tanya Gazdik, Staff Writer
One in four Gen Y and Z auto intenders say electric vehicle technology is a "must-have" in their next car, GfK AutoMobility tells "DriveTime." Read the whole story
by Tanya Gazdik
The General Motors luxury brand projects the effort will reach upwards of 167 million Instagram users and 48 million Twitter users. Read the whole story
by Tanya Gazdik
The eight-minute video from Cramer-Krasselt showcases both the power and range of the Porsche Taycan Turbo electric sports car. Read the whole story
by Tanya Gazdik
Female drivers make up 40% of MDX sales in the Hispanic market, according to Acura, Honda's luxury division. Read the whole story
by Tanya Gazdik
Creative "celebrates the spirit and determination of our owners, and further reinforces our 'Built to Serve' commitment," says Stellantis' Marissa Hunter. Read the whole story
by Tanya Gazdik
The California-based automaker is also planning nine other showroom locations, including Chicago and Laguna Beach, California. Read the whole story
by Tanya Gazdik
"Range anxiety is a thing of the past," says Volkswagen's Dustin Krause. Read the whole story
by Tanya Gazdik
Toyota took the number-one spot in eight of 23 markets, and appeared in the top 10 in 22. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Intent data for "customer centricity" has been trending positive among marketers since the middle of February. With an abundance of choice and channels at … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
Real assessments of loyalty measure emotional engagement between consumer and brand versus consumer's perception of category ideal, Read the whole story