CPG Insider
Jeff Harmening is driving results with a stress on consumer marketing, as well as new products, portfolio change, and cross-channel distribution. Read the whole story
Hyper-targeted TV, digital, radio campaign highlights its lunch meats' on-the-go, anytime versatility. Read the whole story
MillerCoors' victory over what it calls Bud Light's misleading ads isn't total, since judge didn't bar Bud Light's Super Bowl ads. Read the whole story
Sprout Social says the ad has encouraged 102,777 tweets, with 359,568 "likes" and 71,831 shares on social media. Read the whole story
The NFL reportedly has loosened its alcohol policy and will allow current players to appear in beer advertising. Read the whole story
Brands have updated last summer's successful sweeps-and-videos push. Read the whole story
Study finds that 73% of 500+ D2C brands use customer reviews on their sites, and that small brands are best at integrating user-generated content. Read the whole story
Cointreau has created margarita-making events for Bumble-matched couples; Courvoisier is co-hosting music events with Def Jam Recordings. Read the whole story
This spot, for Gillette Spain, features a man shaving his legs and a drag queen applying lipstick. Read the whole story
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Natura & Co, a Brazilian beauty company, is acquiring Avon -- which got me thinking about why direct sales matter more than ever. Read the whole story
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Is brand loyalty dead? Or, if it's not dead, can it be purchased by the brand that offers the most? Read the whole story
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At its core, content marketing works. Those who get it wrong generally don't have issues with the concept, but rather with the application. Read the whole story
One in four can't name a single purposeful brand, according to a study by BBMG. Read the whole story
