New survey about Gen Z from global consultancy EY provides directional guidance for CPG marketers. Read the whole story
The new wrinkle is that Microban 24 keeps killing bacteria for a full day, "even when the surface is touched or contacted multiple times." Read the whole story
Poehler as the voice of Rapunzel: "Either build a staircase or install an elevator, okay? What do you think these are, hair extensions?" Read the whole story
Ad pitted celebrated athletes Paul Pogba, Raheem Sterling, Leo Messi and Mohamed Salah against each other to score a can of Pepsi. Read the whole story
Flight, a new low-calorie beer with a 4.2% alcohol content by volume, will be available in 22 states beginning in March. Read the whole story
On Saturday from 9 a.m. to 4 p.m., the Vanderbilt Hall section of Grand Central will house the Nutella Syrup Swap Pop-up. Read the whole story
Zero is an organic, vegan, gluten-free collection of oral-care products. Read the whole story
Jif's playful campaign attempts to settle the "great debate" over how to pronounce GIF (soft or hard "G"). Read the whole story
Most firms lack enterprise-wide CX analytics, and few are gaining context-based insights, NTT reports. Read the whole story