CPG Insider
by Steve Ellwanger
Given continued economic uncertainty, consumers will be looking for value in general and private-label products in particular. Read the whole story
by P.J. Bednarski
The brand's #RealRelationshipGoals campaign touts idea that no topic should be taboo in a relationship, including butt care. Read the whole story
by Steve Ellwanger
Michael Buble is still intent on fixing the supposed misspelling of the name Bubly in spot introducing Bubly Bounce, Read the whole story
by Sarah Mahoney
"Old Spice Hairtopia" in Columbus, Ohio, is barbershop targeting students -- AND a fully functioning content studio. Read the whole story
by Tanya Gazdik
"By building on this fun cultural moment, we're driving brand awareness and relevance," says Mike's Hard Lemonade CMO John Shea. Read the whole story
by Steve Ellwanger
Animals in the wild don't have to eat meat to become muscly "beasts" --- and neither do uber athletes Aly Raisman and Michael Phelps. Read the whole story
by P.J. Bednarski
Constellation, which owns Corona beer brand in U.S., claims hard seltzer is defined as a beer. Anheuser-Busch says no. Read the whole story
by Steve Ellwanger
Nearly 1,300 of its U.S. kitchens are preparing Cheetos-flavored chicken wings and side dishes under the Cosmic Wings brand. Read the whole story