CPG Insider
Brands big and small had to pivot "as soon as they launched because of the pandemic, which is a credit to the agility of these companies," says IRI VP. Read the whole story
Having used the RISE trademark for canned, caffeinated drinks since 2016, Rise is suing PepsiCo for its March launch of Mtn Dew RISE. Read the whole story
NxtBar's keto- and paleo-friendly products would reside within GenTech's Sinfit Nutrition subsidiary, whose brands include Secret Javas and Yourganics. Read the whole story
It's the first estimate in nearly two decades of the monetary value of underage alcohol consumption, and first ever to attribute such drinking to … Read the whole story
Orange House, which has marketed a line of household cleaning products in Taiwan since 2008, launched in the U.S. with its laundry detergent. Read the whole story
With competitors like Gatorade wading into protein water, Protein2o is expanding its previously digitally focused marketing to target upper-funnel prospects. Read the whole story
COMMENTARYGet your dumbbell-shaped drinking vessel, your Coors Light doggie beer holder, your Bud-branded surf clothing right here! Read the whole story
A 60-second anthem spot called "Euphemisms" was deemed by the company "too ballsy for broadcast." Read the whole story
