Kids try to tackle a future marred by climate change in a "Stranger Things"-like campaign from snack brand MadeGood. Read the whole story

The ad spot encourages consumers to hit "save" on social media women's sports highlights so that similar posts will show up more often in … Read the whole story

"This is a consumer group that in the frozen pizza category hasn't been marketed to [before]," says Palermo's senior director of marketing. Read the whole story

While more than forty-two million U.S. households have at least one cat, few of these cats are receiving proper medical care. Read the whole story

"You can't always have all your eggs in one basket." That proved to be a good rule of thumb for Sonia Anand, MAC Cosmetics' … Read the whole story

iSpot.tv attributed the surge largely to the return of live sports, with 56% of the spend coming in such events as NFL, NBA games. Read the whole story

"Marketers want to get as close to the moment of purchase as possible. Broadly, there is a sort of collapse of the funnel," says … Read the whole story

Beam Suntory launches Barreled & Boxed, consisting of quarterly direct-to-consumer deliveries of two bottles from its James B. Beam Distilling unit. Read the whole story

Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, … Read the whole story