Marketing CPG Weekly
Thursday, December 30, 2021
  • VLN Cigarette Brands Get First FDA 'Modified Risk' Designation

    FDA said 22nd Century brands VLN King and VLN Menthol can reduce smokers' exposure to nicotine by approximately 95% compared to conventional cigarettes. Read the whole story

  • Hard Seltzer Ad Buys Up 39% In 2021

    Anheuser-Busch InBev, whose hard seltzer brands include Bud Light and Michelob Ultra, topped ad spending in the category with $72.2 million. Read the whole story

  • PlantBaby Debuts Plant-Based Kiki Milk For Kids

    "Plant-based milk options tend to be designed for adults and often lack proper nutrients to support the long-term health of children," says consulting doctor. Read the whole story

  • It's In The Can: RTD Cocktail Growth Continues

    E&J Gallo's High Noon dominated Drizly's Ready-to-Drink (RTD) cocktail sales for the second straight year during 2021. Read the whole story

  • Small But Mighty: The Rise Of Smaller CPG Brands

    Small brands are innovating to deliver on such values as authenticity, and are able to adapt faster than large brands. Read the whole story